I went to a pretty interesting talk on the mobile market today. Apparently, the US has caught up to Europe in the # of text messages sent around the country. (I'm not sure exactly what metrics the speaker was using to measure this, but whatever.) In addition, beyond just peer to peer texting, apparently interactive TV-text message marketing campaigns generate a ton of revenue. Take the TV show "Deal or No Deal," for example, they were able to pay for the entire cost of one season (including studio-rent, production operating costs, payroll for everyone, etc...) with their text-message voting game alone. Amazing! The revenue on that is in the 10s of millions of dollars!!
Even though people say there is no money in mobile (unless you're a carrier today), apparently that's not true. The people who do the these mobile marketing gimmicks (i.e. offer marketing consulting, put together the technology, and do the billing for these marketing campaigns), callled aggregators, also apparently make tons of moola/bucks/dinero. One top company called mCube sold to Verisgn last year and was earning $85M in revenue. They were acquired for nearly $300M! And all they did was marketing campaigns for mobile devices, an area that people did not think was very mature in the US. Make way for mobile!
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