Starbucks bought rival company Seattle's Best Coffee back in... 2004, 05 but still bills the two brands as "rivals." This is due in part to the fact that Starbucks had a deal with Barnes & Nobles and Seattle's Best had a deal with Borders for in-store retail shops.
Barnes & Nobles and Borders are actual rivals, and the distinction in coffee brands is still represented. Very clever, right?
PS - Jen, so I take it this is your attempt to start a wiki?
Monday, April 16, 2007
Subscribe to:
Post Comments (Atom)
1 comment:
not a wiki. my attempt at a wiki is for my stamp collection. this is my attempt at a weblog.
Post a Comment