Monday, April 16, 2007

Coffee Business

Starbucks bought rival company Seattle's Best Coffee back in... 2004, 05 but still bills the two brands as "rivals." This is due in part to the fact that Starbucks had a deal with Barnes & Nobles and Seattle's Best had a deal with Borders for in-store retail shops.

Barnes & Nobles and Borders are actual rivals, and the distinction in coffee brands is still represented. Very clever, right?

PS - Jen, so I take it this is your attempt to start a wiki?

1 comment:

Jennifer said...

not a wiki. my attempt at a wiki is for my stamp collection. this is my attempt at a weblog.